Switzerland Convention & Incentive Bureau and Conferli join forces and launch world’s first MICE benchmarking tool for Countries

Published March 10, 2022

Data-driven application helps associations, countries, destinations, and venues find each other directly, enabling a transparent and efficient tender process.

Zeist, the Netherlands (14th of March 2022) - After a successful launch in June 2020 Conferli is proud to announce today another innovative addition on its platform. This milestone is the result of cooperation between Switzerland Convention & Incentive Bureau and Conferli who joined forces to find a solution that would help streamline the process of matching association events with countries.

With this development an important unmet need in the event industry is addressed, namely conference organizers are now able to base their country choice on data-driven benchmarking. In this additional process, associations are matched with countries based on their strengths and suitability, which cuts their lead time, increases their success rate, and makes the tender process cost-efficient. Especially for associations being able to compare countries is of utmost importance. Furthermore, Local hosts or national associations can now easily find a suitable destination within their country.

“Since the launch of Conferli we have observed that destination matching is becoming increasingly important for associations. With the new launch of country comparison and benchmarking we give organizers the possibility to first get matched on country level. This has a special function during the pandemic period because associations will be able to see quarantine rules per country in one overview, next to sustainability measurements, country support and ecosystems,” explains Ms. Nienke van der Malen, Founder and CEO of Conferli.

“The tender process traditionally used for selecting an event destination is complex and takes a lot of time and effort,” she added “Until now, with this new feature you can get matched to countries and cities in just a few clicks!”

“We find tremendous value in this country proposition. At Switzerland Convention & Incentive Bureau we are excited to see a year-round representation and fact-based benchmarking. We truly believe that for organizers it is now much easier to find the perfect destination. With ecosystems, legacy and sustainability becoming more important it is great that we were able to collaborate with Conferli and launch this matching and benchmarking option. We appreciate the fact that we can position our country in line with the most important industry standards,” according to Lisette van Dolderen, Key Account Manager Switzerland Convention & Incentive Bureau. “The fact that we can be matched by our strengths greatly contributes to our branding in the long term.”

"We've supported Conferli since the launch of the platform and truly see a great value of city matching. It is exciting to see that now the extra feature on country level is there which gives us the opportunity to even better show associations how a country and a city can support their conference!” says Vanessa Reis, Team manager Convention Bureau Zurich.

Interested to see how the new feature works? Find the demo